How to Write Your About Me Page

how to write an about me page

A reader has just landed on your blog, devoured your latest post and fallen in love with your content. Curiosity: piqued. They’re hungry for more. They want to dive deeper, to know more about you – the gorgeous creature behind the words. So, what’s the next thing they do?

Yep. They head over to your About Me page.

The About page is the soul of your site. The essence. The warm, welcoming hug that reels your reader in and connects them to your story, and by virtue, to you. It’s where you can reveal your personality and the heart of why you do what you do.

An unforgettable About page has to be more than a biography, or a bulging list of qualifications and your biggest achievements. It has to give your reader an insight into who you are, what you blog about and – importantly – why they should stick around for more.

The big (or not-so-big) secret 

The truth is, your About page is actually more about your reader than it is about you. Your ultimate aim is to answer that all-important question that every reader is asking themselves as they browse through your site (whether they realise it or not):

What’s in it for me?


I’ll preface this by saying that there’s no secret, step-by-step formula for writing the perfect About page, but there are essential elements (which I’ll go into below) that will guide you as you breathe life into your story and your work.

The style, tone, language and design should all be unique to you. What rings true for you and your audience probably won’t be the same as what floats other another bloggers’ boat. Aim for authenticity, always.

Before you start crafting, take some time to ponder these questions:

#1. How do you want people to feel when they read your words?

Like a rocket has been lit underneath them. Soaked in love. Held. Supported. Inspired. Informed. Empowered. Connected. Soothed. Intrigued.

Whip up with a list of your own guiding words before you sit down for the business of writing, and make a point to check back in throughout the process. Does your original intention match what’s unfolding? Have you veered off course?

#2. How can you be different?

In the vast ocean that is the blogosphere, how can you stand out? Where can you inject a little magic that’s yours and yours alone? How can you be innovative and memorable? Incite curiosity? Leave your reader thinking? Perhaps, even, rile them up a little if it’s aligned with your message?

#3. What speaks to YOU? (or: Research Time)

Can you think of an About page that reeled you in from the get go? What was it about the page that resonated with you? The tone? The words? The story? The length? Additional elements (images, video, design?)

Take yourself on a journey of inspiration around the web and find five About pages that leave a lasting imprint on you, and break down exactly why they speak your language.

Dig deeper into what is is that turns you on, and – this is key! – visualise yourself having the same impact on your ‘right people,’ because when you infuse your page with you and come from a place of service and good intent, you will. Words have vibrations.


Before we dive in, I want to mention that if you’re looking to deeply connect with your readers – rather than drive a big ol’ wedge between you and them – it’s important your About page is written in first person.

As a friend of mine recently said: “If someone writes in third person, they’ve lost me.” I couldn’t agree more. Instantly. It just doesn’t work in the world of personality-driven blogging. Keep it real. Keep it relatable. Keep it conversational.

Right, that said, let’s get this show on the road. The key elements are…

A big, bold opening statement.

This is how you first hook your readers’ interest.

Consider touching on an emotion or problem that you know affects your audience and that you can help them fix, like: “Are you ready to get rid of overwhelm, once and for all?

Or – proclaim your passion-fuelled purpose to the world: “I’m on a mission to take the fear out of sharing your message.

You could also give a manifesto-style declaration a go: “I believe that wellness starts from within.

Whatever you choose, make it potent. It should powerfully connect with your readers and leave them absolutely certain that they are in the right place.

Who you are and what you do.

When we’re captivated by someone’s words, we naturally want to know more about the voice behind the curtain. This is also your big chance to tell your readers how you can help them. Don’t be afraid to step up, declare your brilliance and own it.

A template to get you started:

I’m {your full name} and I am {your title/ vocation} ___________ [a writer/ blogger/ life coach/ motivational speaker/ jewellery designer]

I work with/ write for {your target market/ ideal client/ ideal reader}  ___________ [overworked corporate goddesses/ budding entrepreneurs/ wild-hearted women]

Helping them {how you serve}  ___________ [reclaim their energy/ build their dream business/ hone their intuition]

You might be thinking: but what if I’m not yet fully where I want to be? (for example, if you’re an aspiring health coach but still knee-deep in a corporate cubicle while you figure out how to move full-time into your dream biz).

My answer? This is your chance to declare your big, bold vision, focusing on how you can serve your readers… now.

If you’re half-way there with starting your health coaching practice, it’s more powerful to say: “As a passionate health coach-in-training, I write for women looking to reclaim their bounce-outta-bed energy through high quality nutrition” than it is to say “I work in an accounting firm but I really want to be a health coach”.

How you got here.

We’re all suckers for stories. We’re wired for them, latching on to narratives and losing ourselves in the unfurling. By divulging the story of how you got to where you are, you create empathy and connection with your readers. You give them an insight into the catalyst for starting your journey, the challenges you met along the way and why it makes you qualified to do what you do.


+ The turning point or aha! moment that lead you to where you are

+ What obstacles or conflict you had to overcome to get to that point (real life or internal or emotional – like fear, self-doubt, self-sabotage)

If you’ve had a big career transition (like going from corporate to coach) feel free to bring in your past experience and draw parallels with what you do today.

“In my former life as a media executive, I learnt how to master a message for maximum impact. These days, I put those hard-won skills to use working as a copywriter for wellness visionaries on a mission to change the world.”

Your big why.

Your readers want to know what you stand for. What you believe in. What’s fuelling this giant, love-laden mission of yours. Let ‘em know, loud and proud.

Who your audience is.

Tell them who your people are, who your tribe is. As your readers browse your page, they are subconsciously trying to work out whether they’ve found somewhere they belong. Speak to their needs and desires (especially the ones they didn’t know they had).

This blog is for women who want it all and are absolutely done with settling for less.”

Get up close + personal.

Bare some little known facts about yourself. Share a quirky nugget or two of goodness. Show your readers that you’re not like everyone else out there – you’ve got a distinct personality, a unique perspective and your own special flair. Think random tidbits that give a broader insight into your personality. Things that show who you really are, that your audience might be interested in. Get creative and see where it takes you.


Photos. Include at least one headshot (preferably at the top of the page) and if you have them available, one or two other shots that show the ‘real you’ or your lifestyle.

Links to popular posts. Introduce your newfound friend to a selection of your greatest hits. “I write about: how to blog, the essentials when you’re starting out, and the secrets to creating a remarkable product.” Then link ‘em up.

A newsletter opt-in. This is the call to action. When someone has just finished reading your (brilliant) About page, give them the opportunity to sign up for your list, then and there, by including an opt-in form.

Street cred. If you don’t have a separate Media page, include a snapshot of where you’ve been featured, whether it’s your favourite interviews, guest posts, or rave reviews of your work. Anything that shows you as an expert in your corner of the blogosphere will help to build social proof and credibility.

Professional bio. If it fits with your vibe and your brand, consider including a professional biography down the bottom of your About page. This part can list those shiny quals and career achievements you’ve collected along the way.

Social media. Link to all the other places they can find you around the web.


When it comes to writing compelling web copy, it helps to see what the pros are doing. Some of my favourite About pages include:

Alexandra FranzenDanielle LaPorte | Kris Carr | Marie Forleo | The Middle Finger Project | Stratejoy

When you’re seeking inspiration, remember that what your readers are truly seeking is to see you on the page, in all your authentic glory. So take pointers, note what you love and what you loathe, get inspired… and then make it your own. Infuse everything with your own vision and your own essence.

Anything less than that and you are doing yourself – and your audience – a disservice.

How did the In Spaces Between About page come… about?


The current version of my About page was part of my site re-launch late last year. For months leading up to the launch, I had been gathering up scraps of sentences and beautiful collisions of words as they came to me, storing them all in an inspiration file (an Evernote notebook).

It was definitely a journey of tweaking, tinkering, adding, subtracting, fine-tuning, fiddling and polishing, until I finally felt like I had successfully got my heart onto the page.

The thing is, I’m still going. I continue to fiddle, tweak and tinker. Your About page is a dynamic creature. Just as you are always growing and changing, it should evolve with you.

It’s a constant work-in-progress. The way it should be.

The biggest thing to remember

Is that there’s no right and wrong when it comes to writing your copy – or in fact, when it comes to building a blog that is all you. There’s no cookie-cutter blueprint to ensure success. All you can do is align with what feels good and right to you, because when it’s authentic and shows your inner light ablaze, your people will love it.

They’ll connect, they’ll join in, and they’ll devour everything you write.

This is a preview from my upcoming blogging ecourse. It’s unlike anything else out there. It’s about blogging from the inside out. Bringing soul to your site. Infusing serious ‘how to blog’ substance with a whole lotta heart. 

I’d love your help in sharing this post around (tweet it! Facebook it! Pin it!) using the buttons below (thank you ever-so-much) and also:

Let’s hear it from you. Did you struggle with writing your About page? Do you have a favourite page you want to share? Let’s get chatty in the comments. 

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128 Comments to “How to Write Your About Me Page”

  1. Agh!! Big fat juicy goosebumps babe!! I have been TORTURING myself with the re-write of my about page. Its on todays jobs list! Terrified of revealing more about myself, (which is of course what I want to attract the peeps I want to help/work with!!) The stepping stones are just so helpful…I love me some breadcrumbs! Righto, shedding some layers, getting real, heart on sleeve here I go! Big love! xx

    • Baby steps, beauty. Baby steps. Glad these breadcrumbs will help as you wander down the path. xo

    • Always a work in progress (but kind of awesome that they are right – means we’re exploring new terrain, expanding). Thanks for popping in Kris, love seeing you here in the comments. xo

  2. Love. This. Rach! Wow, does my about page need a few tweaks or what! Time to erase and start with a blank canvas, I think.

    Thank you for sharing this! I’ve written and re-written my about page a number of times, but it never seems to really fit with what I want to do. As I sit down to answer your questions and write my about page all over again, I’m still finding it difficult to get my message across. I guess I need to sit with it for a while. I know what I want to do… but I’m struggling to communicate it in words that appeal to an audience. Perhaps because there are more than a few things I’m trying to do. Some things will appeal to readers of my blog, but I also want to appeal to potential businesses and clients – both are very different things.
    But… I’m sure that with time and sharing whatever is in my heart at the time – instead of holding back because I think my current audience won’t be interested – I’ll fine tune my highest message and figure all this stuff out. ;)

    • It is absolutely a work in progress, lovely. I highly recommend hiring a copywriter (I can recommend Jess Larsen & Celeste Mitchell without a moment’s hesitation – their details are under the ‘Things I Love’ tab on the top nav).

      Another set of eyes looking over and making sense of your message is invaluable. xo

  3. Wonderful post Rachel. It took me a lifetime to feel at peace with my ‘About’ page but I finally felt comfortable enough to put my new one out there a week or so ago – in all it’s imperfect glory! I love that you say it’s dynamic – this is so true and I know there are many more tweaks to come to fill in the missing gaps but you’ve developed a great guide to help identify where they may be.
    As always, beautifully written!
    Hayley xx

    • Thanks Hayley! ‘Imperfect glory’ – kinda describes life itself, doesn’t it? xo

  4. This post is pure gold Rach! So jammed pack with nuggets o’ wisdom. I have an about me page drafted so now I need to revisit and make some tweaks. I am so stoked about your upcoming course…if this is an appetizer I am so ready for the entree! Bravo my friend, bravo :)

    • Believe me, this is just a teensy part of what we’ll be diving into in the course. CANNOT. WAIT. x

  5. LOVED this Rach! It’s been a while since I’ve tinkered with my about page, but it’s definitely due as I get clearer and clearer on where I am heading. Thanks so much for the advice and inspiration. I’m starting an Evernote file right now :) xx

  6. That was all sorts of awesomeness Rach. I’ve revisted my “about” page so many times, but it’s always a work in progress isn’t it? Makes sense though… we’re not static beings (at least we aim not to be…) – so each shedding of the feathers requires just a little more tweaking… That might be on tonight’s agenda, new about page. You inspired me!

  7. I remember when I was first setting up my website and browsing other peoples about pages for ideas on feel and structure and yours was the one that I loved and wanted to emulate the most. Every sentence you wrote was just so obviously infused with love and authenticity.
    I’m going to go back over it later today and implement the rest of the tips you have here to get it even more in line with who I am and my message. Thank you for the ideas xx

  8. Hey Rach

    With a new website about to launch in the next month or so, I’ve just drafted my new version of my own about page. Your post was super helpful and could not come at a better time. I have no doubt this will be ongoing journey for me. xx

    • Go Shae, go! Excited to see your new site and read your words. Hope you’re including ‘I am an absolute SUPERSTAR’ in there somewhere (meaning – YOU) ;)

  9. Great tips. I think it’s also really important that your central message is still the same. You can develop your elevator pitch from your About page, or if you have an elevator pitch, develop your about page from that!

  10. Hey Rach!

    Love this post :) Your writing is music to my ears! Jumping for joy and excitement as I begin developing my About Me page. The specific key elements you mention in this blog post are going to be my TOP priorities for my kick arse page about ME and of course how I can best serve my tribe. You are a gem. Thank you!



    • Have fun playing Susie (and remember: they’re always evolving, so progress not perfection is the aim) :D x

    • Ahh, the forgotten nugget of wisdom! It’s definitely one of those pages where in the creation process, ‘perfectionism’ can run the show. Thanks for being the voice of reason :)

      (and guys – Kate is an AMAZING copywriter!) x

  11. Oh My Goodness I.Need.To.Re-Write.My.About.Page.Now (will you come watch Caspian, Rach?!)

    I’ll happily spread the word about your course! ..and maybe even take it myself.. Or maybe start with Spirited.. Oh decisions decisions..

    I love you!

  12. I read a lot of these ‘how to’ guides when I was prepping my about page but yours is the best by far – it actually makes me excited to revisit my page and write it again (and finally I know how to handle that tricky ‘in transition’ issue)! Thank you for another inspiring and thoughtful post x

  13. Thanks so much for this preview!!
    I love when people share their knowledge and wisdom. Can not wait for you to release your blogging course!

  14. Yay, thanks for this. I recently had a session with a copywriting coach to help me out and your advice definitely reflects her recommendations! I tend to “state the obvious” in my copy and couldn’t figure out how to bring more of my essence into my words. I’ve just finished updating my about page and I’m pretty happy with it as a first draft!
    Now I just need to tackle the rest of my site with these fresh eyes. x

  15. Wow, what can I say you’re an amazing writer and thank you for this post. I will rewrite my ‘about me’ section as soon as I have time! Thanks again :)

  16. Have just revisited this post again! Gosh you are a genius, this is such a great post! (and I bet there is so much more fabulous stuff in your e-course!)

    My about page is most certainly a work in progress but thanks to you it is the best it has ever been! Thank you!!

  17. Love! Can’t wait to get working on my About Page, it’s in the schedule for tomorrow. Can’t wait to share it with you and get your feedback when we chat later in the week. x

  18. This is so helpful! Thanks! I am currently trying to grow my blog – I hope to one day make some money off it – and my About page is so sad! It has been bothering me for a while but I had no direction on how to make it better! Thanks so much.

  19. Rach! This page is fantastic! I have been working on revising my own blog- to make it more personal and ‘to have a soul’. I started by simply googling ideas on how to make my about me section better and I’m so glad your page came up! The advice and thinking process you go through was extremely helpful! Now, I’ve not only found advice on how to make the About me page better, but maybe other features of my blog, and even some aspects of life!

  20. Hi Rach,

    I found you from a thread in BSchool. My about page is probably the one page I struggle with the most. Is it too much? Is it too little? Is it consistent? Does it have ADD? Do I shine through or is it too stuffy? I want it to be irresistible. Not quite sure if I’m there or not.

    I love your tips. Very helpful!

  21. Thank you so much Rachel for this amazing copy. Just what I needed to read to help me find clarity for my blog’s about me page. Love ya work!
    Libby x

  22. These are some wonderful tips. I started a personal blog where I share my views about different related topics to my career. Your post really helped me getting started to write an engaging about me page. I have not completed it yet, but hopefully it will be done within a week.

  23. This post made me clear to write about myself ,i actually lost my way to scrib about me.
    Though writing about me has always being the most skeptical part …..uffffffff
    Thank god!!!!!!
    FINALLY Rach this blog has helped me … Thanks a tonne .
    Going to pen down .

  24. Great tips! Am currently redesigning my whole blog and was a bit stumped on what to put on my about page. This post definitely gave me some inspiration. :)

  25. Busy starting to re-write my about page and looking for inspiration – thank you for a post that has helped start my About page makeover (which is still a work in progress, but will hopefully be published in the next few weeks!)

  26. Hi Rachel,

    Thank you so much for this. Your advice is very helpful and your writing is warm and spirited. I’m going to rewrite my About Me page now, and I am glad to follow your blog from today.

    Lauren x

  27. I am coming back after re-doing my About page a few months ago using your post here as a guide. I just have to say you helped me out so much and I have received lots of praise about my page! I think I will always be tweaking it, but your formula just got the words out of my head and onto the page with so much ease, after months of discontent with what I had. Thank you so much! I have been recommending this post to other friends in business.

  28. This was exactly what I was looking for, thank you so much for all this insight. I totally agree it has to be the heart of your website/blog. Brilliant x

  29. Thank you so much for such a helpful and inspiring post!
    I think the key point in your article that really resonated with me was when you said that the About Me could always CHANGE. I’ve been on blogger for a while now, with minimal success, and since I’m a bit of an obsessive perfectionist, who still doesn’t quite know who she is or what she wanted to blog about, I always strived to find the perfect words to create a memorable post and about me. I always felt guilty for changing things so much in the process but now I know that it’s okay not to stick with a set thing. Your About Me and your blog embodies who you are and what you want to set out to do, so it should change as you do in life. In a way, until your life story’s up, it’s never truly finished:)

  30. Thank you – brilliant article – my ‘about’ page has not been sitting comfortably with me and I knew it needed rewriting. Your invaluable words will help me Rachel!

  31. I have written various versions of my about page… but I took your advice, and rewrote it…
    This one feels the most authentic and real yet… I’m really liking the format and flow… and I think that it’s really helped me share who I am… but more importantly… what clients can get out of it! Such a great share, thank you Rach!

  32. Oh. My. Goodness. Thank you so much! This is probably the most difficult thing that I have been trying to tackle with my blog. You definitely gave me the tools to success with this. I am an avid environmentalist and have a blog encapsulating these ideas, as well as a personal blog. Just starting out, it’s been torture coming up with an appropriate about page for each, but now I feel as though I can easily accomplish this! thank you so much again, I’m definitely coming back to check out more of your content! :)

  33. This totally makes sense! I have been trying to figure out how to amp up my blogs about me page (since I am getting more hits) and this has been great! Now I wish I could afford your ecourse.

  34. Rachel!

    I’m struggling to re write my About page but this blog post was super helpful, clear and had some great insights. Thank you so much for sharing. I’m excited to follow your blog now!


  35. This is a really insightful post. As I was reading through it, I could see how some of my favorite ‘About me’ pages had a combination of these elements. Glad I found your post here. It’s the top google listing for a very good reason — it’s the best!

  36. Wow, I love the World Wide Web, for the synchronicity it provides at times just when you need it. That was a beautiful piece, with perfect timing. Gosh you write so clearly and beautifully. Goosebumps. got to your post through Pinterest, but I am now an avid follower of your post. Grateful heartfelt thanks.

  37. I have just finished writing my about page. It is list of team members with some information about each of us. First member listed is “you”, and under it I wrote what experience can reader have on my blog. It is bold opening, but, most importantly, it says to our readers how significant they are!

  38. Thanks so much this post it changed my life! Love you work and love that the universe (and google) so kindly led me your way :)

  39. Thanks so much this post it changed my life! Love your work and love that the universe (and google) so kindly led me your way :)

  40. Hi Rach. Thanks for all of these handy tips. I have to admit I didn’t really give my About page the attention it deserved when I first set up my blog. In my mind it was secondary to my blog content. Your post has opened up my eyes to just how important it is and I’m now off to rewrite mine! Thanks for the advice!

  41. I didn’t struggle with my About page at all, in fact I hardly edited it which makes me nervous now. My goal is to revamp my About page (I haven’t even read it since I wrote it, yikes) as well as include a personalized banner and probably of photo of me…so much to do. This post was helpful…I’ll be updating it soon…thanks!

  42. Thank you so much. I feel so at peace. Reading this has made me feel good about being myself in my blog. This is exactly what I was looking for. Thanks!!!!

  43. Hi Rachel,

    I just started my blog and I know that the first page I need to fix is my “about me” page. And here comes your article making my work easier. You have an amazing points of views about this topic. Thank you for helping me.

    Louie Sison

  44. Oh my gosh! This was so helpful. Today I started my blog (I have yet to hit the launch button-I am a little OCD and just want it to be “perfect”). I have been playing with my “About Me” page for a few hours and hit a wall. Thanks to you I can jump over that wall and move on.
    Thank you so much. Great inspiration!

  45. This post was just what I needed to read! I was able to create my about page by using your elements as a guide. I need to fine tune it a bit but I’m off to a good start. Thanks so much!

  46. IN LOVE!! I am in the very beginning stages of building a blog, brand and the second act of this life I’m living. I found your post and was immediately enraptured with your writing and found it to be extremely helpful! I love your writing, your mission and your last name (my maiden name is MacDonald)! Looking forward to reading more of your posts…hopefully it will help me squash my blogging jitters and just pop the cherry already! Peace… Jodi

  47. I’m not a woman but I love your website, your posts, your style, the positive vibes I feel here… And I feel I just want to stick around and move nowhere else! Thanks for all the creative ideas! Thanks to your precious advices, I’m on my way to building the most amazing about page on the web ever!

  48. Hi Rach, I just want to say a big thank you for this post. It has bee of tremendous help. I have struggled for more than a month to kick start my new home business with my blog and I have been reading a lot of posts on how I shuld make my about me page very interesting. So this write up you have put up here has been FANTASTIC… and it has helped me jump start my blog.
    Thank you so much Rach.

  49. Age or time is just a number. This post has been around for a while truly but it spoke to me personally. I had neglected for long this important aspect of blogging but your post has given me just enough push to do something about it. With hearty thanks. I appreciate your works here.

  50. Bonjour Rachel, your post was really helpful. I’ve taken some notes and will try to put them into writing action. Merci beaucoup!

  51. pls i really need help, i just started a blog that covers alot of topics eg celebrity gossips,relationship advise, finance,beauty tips, health and fitness etc, am finding it difficult to write an about me page, am a student and also a model, pls help me out, thank u

  52. Hi Rachel. You’ve listed really good points but, in my opinion, you missed one important thing: keep it simple, keep it short. For instance, I went on your About Me page and I couldn’t read all the paragraphs: it’s genuinely too long!

  53. Thanks for this! I am new to blogging and just posted my first post. I have been dreading writing the About Me page! Its helps to have pointers like these before tackling something so unknown. Its ironic how difficult it is for me to write about myself when I know me the best and it is almost like I have to step outside my body, outside my being to examine myself. Weird. Thanks again, Rach. I will began writing my about me page tonight!

  54. Fabulous post! About me page have always make me sweat quite a bit. I never really felt good about them. But this post now clarifies a few things so thank you. Keep on the great work !

  55. Hi Rachel
    I am in need of some help with my Travel Blog. I started my blog in December with the help of a friend. I obviously need a great deal of help , with as you put it, your “ABOUT” page is the most important page on your blog. I used my ABOUT page like my life’s journey? Too long, and obviously of no interest to my viewers! What should one have on their HOME page? My other heading I titled “Andy’s Travel services” – Your comments would be appreciated. Finally, my travel blogs I’m proud of as a “rookie blogger”. Working as a partner with a Major Tour Operator in Europe, I am hoping to introduce travelers to find simplicity in their travel, with unique and new experiences, assist them in their planning, share my knowledge. I drove and guided camping tours throughout Europe for three years in the late 60’s, where I accumulated a great deal of knowledge. My blog is focusing on unique excursions and outings for those interested in a Mediterranean Cruise – Namely Venice to Barcelona .I am wondering how you could help me in revamping my current look? I look forward to any advice you may have, that could point me in a fresh, new direction?
    kind Regards

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